LTA System Map Design & Development
    creative branding, strategic design
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Case Study
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Singapore Land Transport Authority
(LTA)

To help commuters more easily identify route stops and connection locations, Acacia was tasked to re-develop LTA's system map for bus routes in the downtown area. Based on the philosophy of 'the right map for the environment at hand', Acacia introduced simple, symbolic language that can be easily recognised by island city's cosmopolitan public.