Singapore Night Safari Signage System
    creative branding, strategic design
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Case Study
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Singapore
Night Safari

As the sun sets, a different world comes to life. At the Night Safari, you can look a rhinoceros in the eye, hear the howls of a pack of striped hyenas or watch giraffes glide serenely across the plain in the still of the night. The problem was getting lost on the trail since the signages were dimly lit. That was until Acacia introduced an innovative signage system that utilised light boxes cleverly camouflaged to harmonise with the safari theme.

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