Total Racing Oil
    creative branding, strategic design
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packaging systems

Case Study
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Total Racing Oil

Total Groupe is present in more than 130 countries and its business involves all segments of the oil chain: Upstream (exploration, development and production of oil and natural gas, GNL) and Downstream (refining, distribution, trading and maritime transport of the crude oil and petroleum products). As part of their re-branding efforts, Acacia was tasked to refresh Total’s market presence in the consumer market through revitalisation of their packaging.
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